During the 2010 world cup, a font that’s used on the Adidas jersey has caught my eyes. UNITY is designed by Adidas & Brazil designer Yomar Augusto for the use during the world cup 2010 in South Africa. The type is not so classic but definitely a fresh on the football jerseys. Designer Yomar Augusto has initially trained as a graphic designer, studied photography at the school of visual arts in NYC, and then completed a master in type design from the royal academy of art in the hague, the Netherlands before he started his own studio in Rio de Janeiro.

看足球也要看設計！巴西的設計師Yomar Augusto和Adidas為了2010世界盃足球賽設計了一套字型，專門用在Adidas的球衣上。包括法國、德國、希臘等等的球隊，只要是穿著Adidas的球衣，就可以看到這個…不是那麼經典，但是十分當代、新鮮的一套字型。足球運動一直在進化，或許連設計也要跟上時代！雖然網路上評價兩極，但這小小的變化，或許也能帶來一些新刺激！Yomar Augusto是個年輕的設計師，他不僅在巴西完成了平面設計的學位，在紐約SVA學攝影，更是遠赴荷蘭習得了字體設計的智識。目前回到巴西里約熱內盧開設自己的設計工作室。

 

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CATEGORY: @ English blog / @ 中文blog / Good Design / fashion / typography
TAGS: Adidas / FIFA / font / football / soccer / type / typography / Unity / World Cup 2010 / Yomar Augusto