W+K Amsterdam has created a series of campaign for NIKE football. The advertising campaign has recorded the moment of the world’s top footballers who are writing the futures. Only the moments on the pitch will decide what really happens. And the margins for error could not be more narrow. Directed by Alejandro González Iñárritu (Babel, 21 Grams) and featuring the incredibly unique music of Dutch rockers, Focus, the film shows how one moment on the pitch can be the catalyst for ripple effects felt around the world.

知名的廣告公司W+K阿姆斯特丹分公司，因應2010南非世界盃為NIKE創造了一系列的足球廣告。整個廣告的概念就是在表現「寫下未來（Write the futre）」的瞬間。足球員當下的表現，決定了英雄還是狗熊，不僅影響了個人，還影響了全國人心！只有英雄才能被立下雕像，永久傳世！

暨五年前 Nicole Kidman 拍了首隻Chanel No.5 迷你電影之後，此次Audrey Tautou再度與艾蜜莉異想世界的製片 Jean-Pierre Jeunet合作，與男模Travis Davenport拍攝Chanel No.5第二隻迷你電影。此次2分多鐘的廣告裡，完全沒有任何對白，完全靠Audrey Tautou精湛的演技來表達男女主角之間的情愫。對此，Jean-Pierre Jeunet說他有完全的信心，因為Audrey在艾蜜莉異想世界的演出，早已獲得大家的讚美及認同。此次描寫從巴黎到伊斯坦堡快車上的愛情故事，長短版的廣告將在五月五日同步在電視、網路上播出。

Almost five years after Nicole Kidman and director Baz Lurman collaborated on the first Chanel No 5 mini-movie, French beauty Audrey Tautou has teamed up with Amelie filmmaker Jean-Pierre Jeunet for the next instalment.

The commercial – which recalls the vibrant colours of Amelie – follows the doe-eyed actress as she keeps chancing across a handsome stranger, played by model Travis Davenport, en route from Paris to Istanbul aboard the Orient Express.

To the strains of Billie Holiday’s hit I’m A Fool To Want You, Audrey’s character first encounters him aboard the train when he is captivated her perfume. Later, drawn by the scent, he lingers outside her cabin. Then, in Istanbul Audrey misses a riverboat only to photograph it later from another ship, and in doing so captures an image of Travis on its deck.

A crew of 250 spent three weeks filming the two minute, 25 second ad. It was shot last May on location in Istanbul, train stations in Nice and Limoges, central France, as well as in a Paris studio. It hits the internet in full form on May 5 – 88 years to the day after Coco Chanel first introduced her legendary fragrance.

- via hellomagazine.com

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