font UNITY for Adidas
Saturday, June 12th, 2010
During the 2010 world cup, a font that’s used on the Adidas jersey has caught my eyes. UNITY is designed by Adidas & Brazil designer Yomar Augusto for the use during the world cup 2010 in South Africa. The type is not so classic but definitely a fresh on the football jerseys. Designer Yomar Augusto has initially trained as a graphic designer, studied photography at the school of visual arts in NYC, and then completed a master in type design from the royal academy of art in the hague, the Netherlands before he started his own studio in Rio de Janeiro.
看足球也要看設計!巴西的設計師Yomar Augusto和Adidas為了2010世界盃足球賽設計了一套字型,專門用在Adidas的球衣上。包括法國、德國、希臘等等的球隊,只要是穿著Adidas的球衣,就可以看到這個…不是那麼經典,但是十分當代、新鮮的一套字型。足球運動一直在進化,或許連設計也要跟上時代!雖然網路上評價兩極,但這小小的變化,或許也能帶來一些新刺激!Yomar Augusto是個年輕的設計師,他不僅在巴西完成了平面設計的學位,在紐約SVA學攝影,更是遠赴荷蘭習得了字體設計的智識。目前回到巴西里約熱內盧開設自己的設計工作室。




























