下次日本行的目標之一：代々木VILLAGE by kurkku

BY 小林武史 + 大沢伸一 + 片山正通 + 西畠清順 + 笹島保弘

Definitely one of my stops during my next visit to Tokyo :

代々木VILLAGE by kurkku

紀錄片對台灣朋友來說，或許比較陌生，比較不容易親近。但紀錄片卻是紮實、無贅述的紀錄著導演口中的「真實電影」。這次PHDC參與設計標準logotype的「嗨！寶貝」五分中預告片推出了。這社會愈來愈多小朋友需要被寄養、進而領養，然卻愈來愈少人願意做這樣的事情。希望這個「真實電影」可以喚起更多人關注這個問題，從而認知到，血緣不會再是親子間唯一的證明；愛，才是更有力的依託。

PHDC也參與重新設計了O-TURN films的logotype（影片片頭），利用倒影的手法，組合而成的「O-TURN」標準字，與其公司的名字O-TURN做個呼應。感謝動畫設計師讓這個LOGO可以更完整的表現！

最近日本的7-11(SEVEN & i Holdings) 以及台灣的7-11，針對自有商品的部分，做了一系列新的設計。日本的SEVEN&i請到了佐藤可士和，從名稱建議、商標，到整體的自有商品包裝，做了一系列的更動。而台灣的7-11，之前推出自有商品的包裝不受好評之後，迅速請來了日本的另一名設計大師 — good design company的水野學，針對部分自有商品（零食、飲料包裝），做了新的設計。

整體而言，雙方皆是為了提升自有品牌的質感：佐藤將原本的LOGO簡化之外，將LOGO變成一個容易使用的正方形，創造出機能性的設計，並帶入金色來打造自有商品中的premium系列；水野學則先瞭解台灣的消費者習性，運用大量的白色以及乾淨的編排設計，打造出有別於一般台灣市面看到的零食商品。不同的人民，不同的習性，作出不一樣風格的設計。你喜歡那一款？: )

SEVEN&i by Kashiwa Sato

7-select by 水野學

東京都美術館發表了他們第一個LOGO的設計，雖然早在1975年，就由建築大師前川國男設計完成，但東京都美術館遲遲沒有代表自己的LOGO。這次，趁著管內重新裝潢修復，邀請了吉岡德仁跨界設計LOGO。吉岡運用了當初前川大師設計此美術館的概念，運用了美術館的外形，設計了此款LOGO。立方體的造型，有色塊和線條兩種造型，簡潔的點出了美術館的過去與未來。預計，明年四月重新開幕。

Tokyo Metropolitan Art Museum has published their very first Symbol Mark and Logo designed by Tokujin Yoshioka on November 15th.

The cubic architecture of the current museum building, designed by Kunio Maekawa in 1975.

Tokujin has designed the symbol mark based on the concept of cube, which connotes “the origin of creation.” The color is born from the harmonious combination of the reddish-brown color of the museum exterior, and red, which is a hint of Japanese inspiration. The Symbol mark is consisted of two kinds; the cubic solid version, and the liner design with the feel of transparency.

This design is simple, yet has a strong, clear identity which everyone, from children to grown-ups, all over the wold will feel the familiarity. It is the image of the unification of the history and the future of the museum. Tokyo Metropolitan Art Museum is now under its renovative construction, remaining its existing building frame, and will be opening next April.

喜愛LOMO相機的朋友，玩膩靜態的LOMO了嗎？Lomography聽到大家的需求，最近推出一台lomokino super 35，攝影機！外形維持一貫LOMO風，不需電池，只要手搖！平常拍時，這台lomokino自動將焦距放在1m的距離，若想拍近點(0.6m)，按下close-up鈕即可。拍出來的影片，就像是連拍的LOMO相片一樣，噱頭十足，每分鐘可拍攝144影像，仿佛讓人回到古老的手搖電影時代。快來買一台吧！

Lomography LomoKino Trailer from Lomography on Vimeo.

Lomography has just released the ‘lomokino super 35‘, an analogue ‘moviemaker’ that mimics the low frame rates and noisy image quality of early film cameras. Battery-free and powered by handcrank, the device shoots 144 images over the course of 60 seconds (2.4 fps). It accepts any 35mm film cartridge, displaying the amount of film remaining on a built-in display and popping a red flag up on top of the camera when there is none remaining. The camera automatically keeps subjects beyond one meter away in focus, while a ‘close-up button’ lets the device focus on subjects as close as 0.6-meters. Step-less aperture stops from f/5.6 to f/11 permit users to easily adjust the setting even during shooting. The ‘lomokino’ contains standard tripod and hot-shoe mounts.

The ‘lomokinoscope’ permits users to view their films in analogue format by loading the developed, uncut film rolls directly into the device, rotating the viewing crank, and watching the frames stream by. The film can also be scanned, uploaded to computer, and converted to digital files.

The camera sells for 79 USD (65 euro), while a package kit containing the ‘lomokino’ and ‘lomokinoscope’ retails for 99 USD (89 euro). /via designboom

Queensbury Rules: The Thoroughly Spiffing LomoKino! from Lomography on Vimeo.